SEO, or search engine optimization, is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in search engine results pages (SERPs) through the use of on-page and off-page optimization techniques and strategies.
SMM, or social media marketing, is the practice of using social media platforms to promote a brand, product, or service. SMM includes creating and sharing content, running advertising campaigns, engaging with followers, and analyzing metrics to optimize results and increase conversions.
SEM, or search engine marketing, is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising, such as pay-per-click (PPC) campaigns. SEM aims to drive website traffic, increase conversions, and improve brand awareness.
Lead generation is the process of identifying, attracting, and cultivating potential customers for a business's products or services. It involves collecting contact information and nurturing leads through various marketing techniques, such as email campaigns, content marketing,and social media marketing.
E-commerce marketing is the practice of promoting and selling products or services online. It involves using various digital marketing channels such as SEO, PPC advertising, social media marketing, email marketing, and content marketing to drive traffic to an e-commerce website, increase conversions, and grow revenue.
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